The Pumpkin Plan by Mike Michalowicz

The basic idea of this book is that you need to grow your business like a pumpkin, for this summary I concentrated only on the most important points without less useful stuff.

  1. Identify and leverage your biggest, natural strengh.
  2. Sell it to your clients
  3. As your business grows, concentrate fully on the clients who bring you the most revenue (80/20 Rule).
  4. Never ever let distractions, often labeled as new opportunities, take hold. Weed ’em out fast.
  5. Identify your top clients, and remove the rest of your less promising clients.
  6. Focus all your attention on your top clients. Nurture and protect them. Find out what they want more than anything, and if it’s in alignment with what you do best: Give it to them. Then, replicate the same service or product for as many of the same types of top clients as possible.
  7. Watch you company grow to a giant size.

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