I got that Idea for Guy Kawasaki and found it to be very intrieging.
The idea here is not to put the mission statement aside and instead write down the mantra of your company. The reason for that is that mission statements are boring and mosty without any emotion. When you just starting out put the mission statement aside and start with the mantra.
A mantra us supposed to motivate your employees and give them something to believe in.
The important thing about writing your own mantra is that it needs to evoke emotion. That means it needs to be as short as possible and very simple. I can´t tell you how to write your own because it needs to come from within but I can show you some examples:
- Coca Cola: Refresh the world
- Red Cross: Stop sufferning
- Southwest Airlines: Better then driving
You see they should not be complicated but thought evoking and powerful. So take the first step and write your own mantra.
The idea came fully from the book “The Art of the Start” writen by Guy Kawasaki.