How to be Fascinating …

Fascinating things/ people do/ are :

  • Provoke strong Emotions
  • Create Advocates
  • Become a cultural shorthand for a set of actions or values
  • Incites Conversations
  • Force the competition to conform to them
  • Are not afraid to challenge status quo

Triggers of Fascination:

  1. Alarm: Provocing a alarming signal in people does
  2. Lust: Talking to the senses. Sex sells.
  3. Trust: The only strategy to build long term commitment to something/ to someone is by establishing trust.
  4. Power: The show of Authority
  5. Prestige: What makes to the product/ person stand above the rest?
  6. Mistique: Sending mixed signals
  7. Vice: We like things that are forbidden, play with that

These are the 7 triggers that acording to the author make us fascinated of something, he recommends to use them wisely and never all at once.

Book on the subject: Fascinate: Your 7 Triggers to Persuasion and Captivation