What makes Ideas stick?

What makes ideas stick and what makes them worth sharing? How can we make our Message stick? In the great book Made to Stick by Chip and Dan Heath we get an answer, they call it the stickiness Factor:

Ideas must be

  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Tell a Story
  1. Simple: Strip the Idea to the core! What is the most important thing you want people to take away from it? What is the main problem your idea seeks to solve? Keep it Simple
  2. Unexpected: Things that are boring don’t get shared so we have to grab attention by suprising people! How to do that?
    • Break a pattern people are used to
    • Pose a Question or a puzzle
    • Use a mystery story
    • Open a knowledge Gap, people get curios when they feel that they don’t understand something
  3. Concrete: Your Idea should be grasped and remembered! Be clear in your message.
  4. Credible: Make sure that your idea is believable! Some ways to do that:
    • Borrow someones credibility
    • Create stories with real people
    • No lies
    • Details matter
    • Give them something they can test themselves
  5. Emotional: People love drama so provide them with it. What emotions do I want to invoke in people?
  6. Story: Empower people to use an idea through narratives! Tell a story, the more hocks it has the more it will stick. Make sure to tell a compelling story.

These are the six factors that give your idea the biggest chance to get shared by other people.

Buy the book?

Related Blog Posts:

How to Fascinate?

Habits of a Innovator

What are the most important habits that helped the most successful inventors in history to get their insights?

In the book Innovators DNA the authors give the three key habits that can help everybody to have creative ideas. It all starts with the courage to question status quo! You can’t innovate unless you question the rule others made.

The main habits are:

  1. Questioning: Every innovation starts with a question. So great innovators make it a habit to question rules. The questions should outnumber the answers! Make it a habit to ask “Why?” frequently.
  2. Observing: Successful Innovators watch their surroundings and make notes. Make it a habit to watch and observer your surroundings, be it customers, products, technologies etc.
  3. Networking: Great Innovators have a diverse network of people for very different backgrounds, this helps with getting insights from very different perspectives.
  4. Experimenting: Always try to test your ideas and make diverse experiences. Try new things, expose yourself to things you never done before. Make it a habit to test your ideas in the real world in some way.

 

You can buy the book I got this from here.